Kate discussed with Julia her vision for a new updated logo for her brand and established the colour palette she liked of blue and grey hues, along with aspects of symbols that resonated with her.
Her business name acronym JAY also represented the bird, where a Blue Jay symbolises intelligence, determination, purity, loyalty and clarity.
A blue jay's feather represents joy, wisdom, hope and healing powers which resonated personally with Julia.
Kate expanded her designs beyond a single logo to brand marks, branded icons and favicons and a full brand document to allow maximum flexibility and use across all platforms Julia could need in the future:
Once the branding was finalised, Nikki began work on Julia's website, to reflect her brand and style, organise and filter the message and translate into the easy-to-update booking system for Julia's varied yoga classes, workshops and courses available.
Kate and Nikki I cannot thank you enough for finally making what has been a 7 year long dream come true. Thank you for your compassion, attention to detail, your time, understanding my vibe, expertise, professionalism, creativity and most of all your patience.
(I know my Dad would be so proud right now)
And hey - my clients can now book online from their mobile, tablet or pc!
- Julia Ann