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Kings Road Fashions had taken their designer fashion business from their boutique shops (which had temporarily closed due to the pandemic), online to enable their customers to continue to purchase locally.

The business had initially built their store using Wix as the website platform, but this was clearly reaching the capacity and functionality available through Wix with the store's large range of collections and items and options available, which was becoming difficult to manage.

Nikki provided a critique of the website and recommended transitioning the site to the Shopify platform which would provide the business with the functionality needed to launch a new e-commerce business with improved organisation for the collections, providing structure and organisation to the expanding designer ranges.

Using the new branding provided by the business, Nikki designed the new site with the focus on buyer convenience and ease of purchase, combined with the improved functionality for Kings Road as the in-built collection organisation offered with Shopify allows greater control over the large variety of products sold.

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