Kate and Nikki discussed with WS Driving School his vision and ideals for both the branding and website re-design. Wayne explained he was looking to showcase WS Driving School as a Carbon Neutral school and communicate a focus on teaching eco-driving skills and courses as well as the more standard Learner & Advanced Driver skills for life.
Kate expanded her designs beyond a single logo to include brand marks, branded icons and social media icons, providing a full brand document to allow maximum flexibility and use across all platforms WS Driving School could need, including a future driving instructor branded car - watch this space!
Once the branding was finalised, Nikki began work on a new website for Wayne, to reflect his new logo and eco-branding message, and provide a clear path for his students to book, using embedded widgets from 3rd parties such as Total Drive, which is an appointment scheduling system.
Wayne is also aiming for the site to be a central hub for resources for his students, with an embedded YouTube platform link, and links to other useful resource sites.
The site was fully optimised for Google and included SEO setup.
Five star service. I would award 6/5 if I could !!
From initial branding to completed website I can not speak highly enough of the service that I received. The communication, advice, speed of service and finished designs and website were fantastic. They are both really nice people too.
I will not hesitate to use again when I require any further updates to my site or assistance with my branding. Thank you so much.
- Wayne Smith