What is Branding and why do I need it?
Branding is your identity. The identity of your venture or business. It is not just slapping a quickly designed logo onto your products or website and should be carefully planned and considered. Branding is the sum of many parts, and represents how you present your story and your personality to customers and clients, alongside your logo, colours, fonts, imagery, textures and patterns, website design, graphic design, packaging and all the customer interactions that make up y