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  • Writer's pictureKate Legge

To Flip or Not to Flip? That is the question.

As technology has progressed, more and more people are consuming written content digitally, so how should you provide your written content to your clients?

The digital era has influenced the evolvement of reading materials, such as eBooks, virtual magazines and reading devices.

It is these that are increasingly being used thanks to the proliferation of tablets, e-readers, and other mobile devices.

With this knowledge, are you still providing your clients content in the most effective format?

You have no doubt seen the virtual magazines and brochures where the pages turn with a swipe of your finger over the screen, known as Flipbooks. They look great, and from a creation point of view, any digital page can be transformed into an eye-catching, finger swishing Flipbook, but are they better for you rather than traditional printed media?

In the current climate, with social distancing the norm, most of us are not able to see our clients face to face. We miss the ability to give a beautifully printed brochure by hand to a target audience.

This face-to-face interaction with customers helps establish connections and a well-designed, printed brochure sitting on your client’s coffee table reminds them about your brand.

We will get back to the stage of going to trade shows and exhibitions and we will be able to reach out to new clients physically again. It is here that an eye-catching, printed brochure to hand to your prospective clients will always hold more weight than being asked to scan a QR code, and we can all be reluctant to hand out our email addresses to possibly numerous unknown companies in such venues for fear of being spammed!

There will always be a need for engaging printed material - but this may not be needed in all cases.

Let’s look at the alternative, or the ‘flip’ side (!)

If you need to send large quantities of your brochure, a Flipbook can help you save some of your hard-earned pennies. Instead of having to pay for print costs, and postage and packaging- a Flipbook has one single conversion cost.

Flipbooks are high impact and convey all text and images just as well as any alternative, if not better.

A Flipbook can make a traditional print more appealing, vibrant and eye-catching, more than print materials could ever be. They are attractive, user friendly, easy to share, and present a dynamic version of the PDF alternative.

Something that has become very important, especially when we need to social distance, is having information that can be shareable.

You can simply send a Flipbook via a link, or share it on a social media page. All a user has to do is to click on a link and the media is there for them to consume in all its bright, beautiful glory. If you can access the internet, you can access a flipbook.

So, of course, there are the fantastic benefits of having a Flipbook for your clients to access. We are talking about lots of clients – new and existing, instantly available, and anywhere in the world. Flip books containing clickable links, built in SEO’s, and accessible on all Wi-Fi connected devices.

We think that clients expect this option now from businesses, and we, but it won’t, or shouldn’t replace the importance of a physical, traditional, beautifully designed and printed brochure in some circumstances.


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