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  • Writer's pictureKate Legge

Designing with the Golden Ratio

During my career, I learnt how to use The Golden Ratio in design. Did you know that scientific studies show that we perceive things that contain The Golden Ratio as beautiful and harmonious, even when we are completely unaware of it?

Using the Golden Ratio in design more often than not, results not only in a more pleasing piece to the eye, but also provides a framework for my placement decisions.

The Golden Ratio needs to be worked with however.

I can’t presume everything will always be just right, it won’t be; it needs playing around with until things just fit and sit well, and likewise, I can’t always apply it to every piece of work.

Do you remember learning about the Fibonacci number sequence in school?

It’s the sequence that is the sum of the two numbers before it. So: 0,1,1,2,3,5,8,13,21 ... and so on. When you turn the sequence into squares, place them side-by-side to create rectangles, a spiral (The Golden Spiral) then starts to form.

It's everywhere!

The Golden Ratio appears in nature from hurricanes to flowers, galaxies to shells:

Wonderful Natural Examples of the Golden Ratio

Many of the world's biggest brands use The Golden Ratio

Some are more simple than others using the ratio just once or twice:

Others are far more complex.

Both the Apple and Twitter logo looks very simplistic on the surface – who’d have known the complexities behind these now iconic images!

The Bee More Design logo was created using this method – as are many of our clients!



Whether it’s a poster, leaflet, brochure or book cover design, I also often use The Golden Ratio to guide my font sizes. It is becoming more common place with large, multi-national design firms.

For example, when reading the cover of a book, what do you want your reader to notice 1st, 2nd, 3rd etc?

If the smallest font size is 10px, then by multiplying it by 1.618 I get the size of the next text size up, and multiplying again gives the right subconscious aesthetic balance.

So do bear in mind that when something is designed for you, a lot of thought and calculation goes into things that can seem pretty simple.

We want to give you an intelligent design, the best that we can, one that will provide you with many things; longevity, a Je ne sais quoi, one that of course will fit your brand and that you will love.

Bee More Design strives to do the best for you whether you are a sole trader or a large organisation.

Thanks for reading!

Kate x



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